Finally know if good
is actually good enough.
The Comp Set gives independent restaurants, asset managers, and real estate developers the peer benchmarks they've never had — built around the competitors that actually matter.
Running blind in a data-rich world.
Every restaurant sees their own numbers. Nobody sees the market. That gap costs operators real money — and good restaurants their lives.
No external context
Operators are awash in internal metrics — POS reports, reservation data, labor spreadsheets — but have no way to know whether their performance is market-driven or restaurant-specific.
Gut instinct fills the gap
High-stakes decisions on pricing, staffing, hours, and marketing are made based on intuition and anecdote. There's no shared benchmark to anchor the conversation.
Institutional tools don't exist
Hotels have STR. Multifamily has RealPage. Restaurants — one of the largest asset classes in commercial real estate — have nothing comparable. Owners and developers underwrite blind.
Fragmentation compounds the problem
Data sits scattered across POS, reservations, review platforms, and delivery apps. Nobody normalizes it into a single, comparable view across a true peer set.
Your comp set.
Your benchmark.
Built around the competitive reality of your restaurant, not a generic industry average.
- 01
Define your comp set
Select five to six comparable restaurants based on concept, cuisine, location, price point, and service style — the peers you actually compete against.
- 02
We aggregate & normalize
The Comp Set pulls fragmented public and private data — pricing, menus, reviews, demand signals, and traffic — and normalizes it across your peer group.
- 03
See where you stand
Clear, visual benchmarks show how you're performing on pricing, demand trends, and reputation — relative to the restaurants your guests are also considering.
- 04
Make faster, smarter decisions
Know immediately whether a slow week is a you problem or a market problem. Price with confidence. Invest where it matters.
Built for everyone
with skin in the game.
Whether you're running the kitchen or underwriting the lease, The Comp Set gives you the context you've been missing.
Independent Operators
Stop making critical decisions in a vacuum. Know where you're winning, where you're losing ground, and why — relative to the restaurants your guests choose instead.
- —Pricing strategy vs. the comp set
- —Demand & traffic benchmarks
- —Reputation & review positioning
- —Identify market vs. restaurant issues
Asset Managers
Finally, an STR-style report for restaurants. Monitor your portfolio with standardized, comparable performance data across concepts, markets, and time periods.
- —Portfolio-wide benchmarking
- —Concept and market comparisons
- —Tenant performance monitoring
- —Early warning signals
Real Estate Developers
Underwrite restaurant tenants with the same rigor you apply to every other asset class. Evaluate site selection, comp set dynamics, and ongoing performance with confidence.
- —Site selection & market analysis
- —Tenant underwriting support
- —Competitive landscape mapping
- —Ongoing asset monitoring
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